|Provided by New York Yankees.|
The Pinstripe Bowl has a new sponsor, Bad Boy Mowers, as they announced a multi-year title partnership of the bowl game between members of the Big Ten Conference and the ACC.
Bad Boy Mowers is celebrating 20 years in business, and it is deeply involved in college sports, as they have served as the title sponsor of the men's and women's basketball "Bad Boy Motors Battle 4 Atlantis" tournament in the Bahamas at the beginning of the college basketball season. Their credo is "mow with an attitude," and the company is committed to being an industry leader in delivering innovation and powerful mowing performance across their entire mowing lineup.
Mark Holtzman, the Executive Director of the Pinstripe Bowl said in a statement, "We are excited to welcome Bad Boy Mowers as a title partner as we continue to build on the incredible success achieved since establishing the Pinstripe Bowl a little more than a decade ago. Bad Boy Mowers had many opportunities to invest in the college landscape as they sought to grow their profile, and we are honored that they targeted our game as the optimal route to increase awareness of their brand. With New York City and Yankee Stadium as its backdrop, our full week of bowl activities truly provides one of the most unique atmospheres and settings in college football, and we are proud to share the spotlight with a company like Bad Boy Mowers, which has trod a similar path as our game, becoming highly regarded in a crowded marketplace in a short amount of time."
Bad Boy Mowers CEO Peter Ballantyne said in a statement, "Bad Boy Mowers is thrilled to be the title partner of the Pinstripe Bowl at Yankee Stadium, and support once again the great American tradition of college football. We continue to grow in popularity and sales across the country and are expanding and surging right now in he Big Ten and ACC territories. We see this partnership as a fantastic way to further instill the Bad Boy Mowers dedication to great products and excellent value in these regions."