Thursday, May 30, 2024

St. John’s Launches NIL Minor


St. John’s Head Coach Rick Pitino. Photo by Jason Schott.

St. John’s Athletics, in conjunction with the Peter J. Tobin College of Business and the Lesley H. and William L. Collins College of Professional Studies, announced on Thursday morning the new academic minor entitled Name, Image, and Likeness in Sport. 

The St. John’s UNLIMITED program to offer students a core curriculum in NIL, finance, marketing, social media and law.

The Name, Image, and Likeness minor is available to Red Storm student-athletes, as well as the University’s greater undergraduate population. 

The minor was initially launched in January 2021 as Sports Leadership & Branding, and has been revamped in part to help advance the St. John’s UNLIMITED program, which is geared toward providing Red Storm student-athletes educational, networking and leadership opportunities to enhance their personal brand and maximize legislation surrounding Name, Image, and Likeness. 

A 15-credit minor, Name, Image, and Likeness in Sport offers students courses in personal finance, sports marketing and media, social media in sport, social media content creation, legal aspects of sport management, as well as sports law.

“St. John’s steadfast dedication to crafting an unparalleled blend of academic and athletic excellence stands as a testament to our enduring commitment to student success,” said Director of Athletics Mike Cragg. “Amidst the ever-evolving landscape of collegiate athletics, our UNLIMITED program has not only adapted but has also thrived, earning national acclaim since its inception in 2021. 

“As we embark on this next chapter, enriched by new partnerships and the wisdom gained from years of experience, I extend my heartfelt gratitude to the academic leaders whose visionary contributions have transformed this dream into reality,” Cragg continued. “Together, we ensure that our students reap the rewards and synergy for years to come.

David Hedlund, Ph.D.,  Chairperson of the Division of Sport Management at St. John’s Collins College of Professional Studies, said, “St. John’s University is committed to educating and preparing our graduates for cutting-edge careers. Now, there are Name, Image, and Likeness-focused jobs that did not exist a few years ago. From the beginning of the NIL era, St. John’s University has been committed to providing educational opportunities found in few other places. Our innovative curriculum in New York City provides our students experiences for a multitude of future careers.”

 St. John’s UNLIMITED, as part of the athletic department’s overarching commitment to deliver a well-rounded experience,  helps guarantee that student-athletes have the resources to realize their potential on and off the field of play in one of the greatest cities in the world.

In addition to academic coursework, the St. John’s UNLIMITED program features a department-wide partnership with both Influencer and Opendorse intended to empower Red Storm student-athletes with innovative technologies, education and support services to navigate the developing NIL landscape.


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